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Right-time experiences : driving revenue with mobile and big data /

"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lopez, Maribel, 1968-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)