Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation.

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Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of cus...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Trefler, Alan
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2014.
Subjects:
Business.
Consumer satisfaction.
Customer services.
Affaires.
Consommateurs > Satisfaction.
Service à la clientèle.
businesses (business enterprises)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business
Consumer satisfaction
Customer services
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