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Using thematic thinking to achieve business success, growth, and innovation : finding opportunities where others don't look /

Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an e...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Froehlich, Julia K.
Other Authors: Gibbert, Michael, Hoegl, Martin
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Pearson, ©2014.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)