True story : how to combine story and action to transform your business /

The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Montague, Ty (Author)
Other Authors: Runnette, Sean (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Minneapolis, Minn.] : HighBridge Audio, [2014]
Subjects:
Branding (Marketing)
Customer relations.
Success in business.
Stratégie de marque.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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