Corporate reputation /

Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Carreras, Enrique
Autres auteurs: Alloza, Ángel, Carreras, Ana
Format: Électronique eBook
Langue:Inglés
Publié: London, U.K. : LID Pub., 2013.
Édition:1st ed.
Collection:Corporate excellence series.
Sujets:
Corporate image.
Corporations > Public relations.
Brand name products > Management.
Performance > Management.
Reputation.
Entreprises > Image.
Sociétés > Relations publiques.
Produits de marque > Gestion.
Rendement au travail > Gestion.
Réputation.
corporate image.
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