Corporate reputation /

Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Carreras, Enrique
Other Authors: Alloza, Ángel, Carreras, Ana
Format: Electronic eBook
Language:Inglés
Published: London, U.K. : LID Pub., 2013.
Edition:1st ed.
Series:Corporate excellence series.
Subjects:
Corporate image.
Corporations > Public relations.
Brand name products > Management.
Performance > Management.
Reputation.
Entreprises > Image.
Sociétés > Relations publiques.
Produits de marque > Gestion.
Rendement au travail > Gestion.
Réputation.
corporate image.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items