Customer and business analytics : applied data mining for business decision making using R /

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Putler, Daniel S. (Auteur), Krider, Robert E. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton, FL : CRC Press, ©2012.
Collection:Chapman & Hall/CRC the R series (CRC Press)
Sujets:
Database marketing.
Data mining.
Decision making > Data processing.
R (Computer program language)
Database management.
Bases de données > Marketing.
Exploration de données (Informatique)
Prise de décision > Informatique.
R (Langage de programmation)
Bases de données > Gestion.
COMPUTERS > Database Management > Data Mining.
MATHEMATICS > Probability & Statistics > General.
Electronic books.
Software.
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