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It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies ... mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what&...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
AMACOM,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies ... mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what's working and what's not. These web-based tools gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. With its rigorous methodology, wealth of case studies, and step-by-step instructions, this substantial guidebook explains how to set up. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1306415578 9781306415576 9780814433966 0814433960 |