It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies ... mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what&...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pauwels, Koen
Format: Électronique eBook
Langue:Inglés
Publié: AMACOM, 2014.
Sujets:
Marketing research.
Marketing research > Data processing.
Dashboards (Management information systems)
Marketing > Recherche.
Marketing > Recherche > Informatique.
Tableaux de bord (Gestion)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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