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Decoding the new consumer mind : how and why we shop and buy /
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In "Decoding the New Consumer Mind"," " award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shopper...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco, CA :
Jossey-Bass, A Wiley Brand,
[2014]
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| Édition: | First edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |