Decoding the new consumer mind : how and why we shop and buy /

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A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In "Decoding the New Consumer Mind"," " award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shopper...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Yarrow, Kit, 1958-
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]
Edition:First edition.
Subjects:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
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Texto completo (Requiere registro previo con correo institucional)

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