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The human brand : how we relate to people, products, and companies /
"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco, CA :
Jossey-Bass,
Ã2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |