Handbook of strategic account management : a comprehensive resource /

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"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Woodburn, Diana
Other Authors: Wilson, Kevin, 1947-
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex : Wiley, 2014.
Subjects:
Selling > Key accounts.
Marketing > Key accounts.
Customer relations.
Sales management.
Budgets de publicité.
Ventes > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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