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Experience design : a framework for integrating brand, experience, and value /

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Newbery, Patrick
Autres auteurs: Farnham, Kevin
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : J. Wiley & Sons, ©2013.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)