Chargement en cours…
The multi-screen consumer : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
"Advertising is being transformed by the move from traditional TV spots and static advertising placements to "multi-screen" marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for mar...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Wiley,
2014.
|
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |