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How 30 great ads were made : from idea to campaign /

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, wit...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Williams, Eliza, 1973- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: London : Laurence King Pub., 2012.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)