Connected CRM : implementing a big-data-driven, customer-centric business strategy /

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"Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategie...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Williams, David, 1963-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Sujets:
Customer relations > Management.
Relationship marketing.
Strategic planning.
Marketing relationnel.
Planification stratégique.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Relationship marketing
Strategic planning
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