The new business road test : what entrepreneurs and executives should do before launching a lean start-up /

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you�...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mullins, John W. (John Walker)
Format: Electronic eBook
Language:Inglés
Published: Harlow, England ; New York : Pearson, 2013.
Edition:4th ed.
Subjects:
New business enterprises > Planning.
Marketing research.
Lean manufacturing.
Nouvelles entreprises > Planification.
Marketing > Recherche.
Production allégée.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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