Ratings analysis : audience measurement and analytics /

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratin...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Webster, James G.
Other Authors: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2014.
Edition:Fourth edition.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Émissions télévisées > Cote d'écoute > Méthodologie.
Téléspectateurs.
Radio > Émissions > Cote d'écoute > Méthodologie.
viewers (observers)
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Radio audiences
Radio programs > Rating > Methodology
Television programs > Rating > Methodology
Television viewers
Media Studies.
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