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The digital crown : winning at content on the web /

"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Leibtag, Ahava
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam : Morgan Kauffmann is an imprint of Elsevier, 2013.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)