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Your guide to entertainment marketing and performance : collection /

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it&#...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Lieberman, Al
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)