The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media /

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Boudreaux, Chris
Other Authors: Emerick, Susan F.
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, NJ : Prentice Hall, 2013, ©2014.
Subjects:
Employee empowerment.
Organizational effectiveness.
Industrial management.
Personnel > Habilitation.
Efficacité organisationnelle.
Gestion d'entreprise.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Employee empowerment
Industrial management
Organizational effectiveness
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