The human brand : how we relate to people, products, and companies /

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Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Malone, Chris, 1969- (Auteur), Fiske, Susan T. (Auteur)
Autres auteurs: Runnette, Sean (Narrateur)
Format: Électronique Audio
Langue:Inglés
Publié: [Minneapolis, Minnesota] : HighBridge Audio, [2013]
Sujets:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Downloadable audio books.
Audiobooks.
Livres audio.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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