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The marketing plan : how to prepare and implement it /
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM,
c2011.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |