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Crisis communications : the definitive guide to managing the message /
Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill Education,
Ã2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |