Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations /

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to r...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Phillips, Judah
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson, 2013, 2014.
Sujets:
Business > Data processing.
Business intelligence > Evaluation.
Knowledge management.
Management > Data processing.
Gestion > Informatique.
Gestion des connaissances.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management > Data processing
Business > Data processing
Knowledge management
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