Segmentation and lifetime value models using SAS /

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Malthouse, Edward C.
Collectivité auteur: SAS Institute
Format: Électronique eBook
Langue:Inglés
Publié: Cary, N.C. : SAS Institute, 2013.
Sujets:
SAS (Computer file)
Business > Data processing.
Customer relations > Management > Data processing.
Relationship marketing > Data processing.
Data mining.
Management > Data processing.
Gestion > Informatique.
Marketing relationnel > Informatique.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management > Data processing
Business > Data processing
Customer relations > Management > Data processing
Data mining
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