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Neuromarketing for dummies /
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Mississauga, Ont. :
John Wiley & Sons Canada Ltd.,
Ã2013.
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| Collection: | --For dummies.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |