The seven success factors of social business strategy /

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How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serio...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Li, Charlene (Auteur), Solis, Brian (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco, CA : Jossey-Bass, 2013.
Collection:Jossey-Bass short format series.
Sujets:
Management > Social aspects.
Social media.
Marketing > Social aspects.
Success in business.
Social Media
Gestion > Aspect social.
Médias sociaux.
Marketing > Aspect social.
Succès dans les affaires.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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