Big data marketing : engage your customers more effectively and drive value /

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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, sharehold...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Arthur, Lisa
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Subjects:
Marketing > Management.
Marketing > Data processing.
Marketing research > Statistical methods.
Internet marketing.
Marketing > Gestion.
Marketing > Informatique.
Marketing > Recherche > Méthodes statistiques.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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