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This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Chartered Institute of Public Relations
Other Authors: Brown, Rob, 1962 December 17-, Waddington, Stephen
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex : Wiley, [2013]
Subjects:
Public relations.
Social media.
Relations publiques.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Social media
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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