Social media crisis communications : preparing for, preventing, and surviving a public relations #fail /

Plan, Prepare, React, and Get Ahead Of Any Crisis- In Real Time! Your business or organization will face a crisis. That's a fact . Here's another : Thanks to social media, crises happen more often and accelerate out of control faster- much faster . So...what's your crisis communicatio...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hurk, Ann Marie Van den
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Que, 2013.
Subjects:
Internet in public relations.
Internet in public relations > Case studies.
Issues management.
Issues management > Case studies.
Social media.
Internet dans les relations publiques.
Internet dans les relations publiques > Études de cas.
Gestion par problèmes.
Gestion par problèmes > Études de cas.
Médias sociaux.
social media.
Case studies.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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