Digital marketing analytics : making sense of consumer data in a digital world /

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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hemann, Chuck
Autres auteurs: Burbary, Ken
Format: Électronique eBook
Langue:Inglés
Publié: Indianapolis, Ind. : Que, 2013.
Sujets:
Internet marketing.
Digital media.
Social media.
Marketing > Management.
Marketing sur Internet.
Médias numériques.
Médias sociaux.
Marketing > Gestion.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Commerce.
Business & Economics.
Marketing & Sales.
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