Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Paharia, Rajat (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : McGraw-Hill Education, ©2013.
Subjects:
Brand loyalty.
Customer relations.
Marketing > Management.
Corporate culture.
Organizational behavior.
Organizational Culture
Fidélité à une marque.
Marketing > Gestion.
Culture d'entreprise.
Comportement organisationnel.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part 1: Vision
  • May you live in interesting times
  • Whoever figures out motivation wins
  • The next big thing is big data
  • Gamification: the engine of Loyalty 3.0.
  • Part 2: Execution
  • Case studies in customer engagement
  • Case studies in skills and learning
  • Case studies in employee engagement.
  • Part 3: Direction
  • Planning your Loyalty 3.0 program
  • Bringing your Loyalty 3.0 program to life
  • Forward in all directions!
  • Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference.

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