Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Paharia, Rajat (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : McGraw-Hill Education, ©2013.
Subjects:
Brand loyalty.
Customer relations.
Marketing > Management.
Corporate culture.
Organizational behavior.
Organizational Culture
Fidélité à une marque.
Marketing > Gestion.
Culture d'entreprise.
Comportement organisationnel.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items