Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Paharia, Rajat (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : McGraw-Hill Education, ©2013.
Sujets:
Brand loyalty.
Customer relations.
Marketing > Management.
Corporate culture.
Organizational behavior.
Organizational Culture
Fidélité à une marque.
Marketing > Gestion.
Culture d'entreprise.
Comportement organisationnel.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. --
Description matérielle:1 online resource (1 volume) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780071813389
0071813381

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