Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Paharia, Rajat (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : McGraw-Hill Education, ©2013.
Temas:
Brand loyalty.
Customer relations.
Marketing > Management.
Corporate culture.
Organizational behavior.
Organizational Culture
Fidélité à une marque.
Marketing > Gestion.
Culture d'entreprise.
Comportement organisationnel.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. --
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071813389
0071813381

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