APA (7th ed.) Citation

Paharia, R. (2013). Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement. McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. New York, NY: McGraw-Hill Education, 2013.

MLA (8th ed.) Citation

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. McGraw-Hill Education, 2013.