The gamification revolution : how leaders leverage game mechanics to crush the competition /

Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--this easy-to-use; strategic guide reveals the secrets of market leaders that you can apply immediately to your business. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zichermann, Gabe, 1974-
Otros Autores: Linder, Joselin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, ©2013.
Temas:
Social media > Marketing.
Internet games > Psychological aspects.
Customer loyalty.
Jeux sur Internet > Aspect psychologique.
Consommateurs > Fidélité.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The revolution will be gamified
  • Gamification as a winning corporate strategy
  • Gamifying the strategic process
  • Supercharging staff performance
  • Igniting employee innovation
  • Reimagining recruitment, training and development
  • Propelling personnel to health and wellness
  • Cutting through the consumer noise
  • Sustaining long term customer engagement
  • Innovating with crowdsourcing
  • In conclusion.

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