The gamification revolution : how leaders leverage game mechanics to crush the competition /

Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--this easy-to-use; strategic guide reveals the secrets of market leaders that you can apply immediately to your business. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Zichermann, Gabe, 1974-
Other Authors: Linder, Joselin
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, ©2013.
Subjects:
Social media > Marketing.
Internet games > Psychological aspects.
Customer loyalty.
Jeux sur Internet > Aspect psychologique.
Consommateurs > Fidélité.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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