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The gamification revolution : how leaders leverage game mechanics to crush the competition /
Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--this easy-to-use; strategic guide reveals the secrets of market leaders that you can apply immediately to your business. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 082 | 0 | 4 | |a 658.4/012 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zichermann, Gabe, |d 1974- | |
| 245 | 1 | 4 | |a The gamification revolution : |b how leaders leverage game mechanics to crush the competition / |c Gabe Zichermann, Joselin Linder. |
| 246 | 3 | 0 | |a How leaders leverage game mechanics to crush the competition |
| 260 | |a New York : |b McGraw-Hill Education, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a The revolution will be gamified -- Gamification as a winning corporate strategy -- Gamifying the strategic process -- Supercharging staff performance -- Igniting employee innovation -- Reimagining recruitment, training and development -- Propelling personnel to health and wellness -- Cutting through the consumer noise -- Sustaining long term customer engagement -- Innovating with crowdsourcing -- In conclusion. | |
| 520 | |a Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--this easy-to-use; strategic guide reveals the secrets of market leaders that you can apply immediately to your business. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Internet games |x Psychological aspects. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 6 | |a Jeux sur Internet |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 700 | 1 | |a Linder, Joselin. | |
| 776 | 0 | 8 | |i Print version: |a Zichermann, Gabe, 1974- |t Gamification revolution. |d New York : McGraw-Hill Education, [2013] |z 9780071808316 |w (DLC) 2013002280 |w (OCoLC)806018102 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071808316/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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