The passion conversation : understanding, sparking, and sustaining word of mouth marketing /

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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Phillips, Robbin
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2013]
Subjects:
Word-of-mouth advertising.
Business referrals.
Marketing.
Marketing
Bouche-à-oreille (Publicité)
Méthode de la boule de neige (Marketing)
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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