Marketing and finance : creating shareholder value /

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McDonald, Malcolm
Other Authors: Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2013.
Edition:2nd edition
Subjects:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Risk Assessment
Sociétés > Évaluation.
Actions (Titres de société) > Prix.
Valeur économique ajoutée.
Évaluation du risque.
risk assessment.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporations > Investor relations
Corporations > Valuation
Economic value added
Risk assessment
Stocks > Marketing
Stocks > Prices
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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