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Fish can't see water : how national culture can make or break your corporate strategy /

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success--or failure. It does not argue that different cultures lead to different business results, but t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hammerich, Kai, 1960-
Autres auteurs: Lewis, Richard D.
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, West Sussex : John Wiley & Sons Ltd., [2013]
Sujets:
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