Consumer behaviour and branding : concepts, readings and cases : the Indian context /

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ramesh Kumar, S.
Format: Electronic eBook
Language:Inglés
Published: Chennai : Pearson Power : Dorling Kindersley (India), ©2009.
Subjects:
Branding (Marketing) > India.
Brand name products > India.
Consumer behavior > India.
Stratégie de marque > Inde.
Produits de marque > Inde.
Consommateurs > Comportement > Inde.
Brand name products.
Branding (Marketing)
Consumer behavior.
India.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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