Drucker on marketing : lessons from the world's most influential business thinker /

Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today'...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cohen, William A., 1937-
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2013.
Subjects:
Drucker, Peter F. > (Peter Ferdinand), > 1909-2005.
Drucker, Peter F.
Drucker, Peter F. > (Peter Ferdinand), > 1909-2005
Drucker, Peter F. > 1909-2005
Marketing.
Marketing
marketing.
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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