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Drucker on marketing : lessons from the world's most influential business thinker /
Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today'...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
©2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |