The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /

Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Amos, James
Other Authors: Emerson, B. J.
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2013.
Subjects:
Tasti D-Lite (Firm)
Internet marketing.
Social media > Marketing.
Branding (Marketing)
Customer loyalty.
Marketing sur Internet.
Stratégie de marque.
Consommateurs > Fidélité.
branding.
Customer loyalty
Internet marketing
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction to a Tasti story
  • The race for transparency
  • Going behind the brand
  • Character in 140 characters
  • Don't be boring (and other thoughts on relevance)
  • You can't outsource relationships
  • Rolling with the big boys
  • Brand stewardship
  • The location business
  • Meet your co-creators
  • The social future.

Similar Items