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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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New York :
McGraw-Hill,
©2013.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |