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The science of serendipity : how to unlock the promise of innovation in large organisations /
"Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it's corporate innova...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Chichester :
Wiley,
©2012.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- Introduction. The Real Heroes of Innovation.
- The Protagonist. 'Captain One Minute, Pirate the Next': The qualities innovators need to succeed in a corporate environment.
- The Quest for Provocation. The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.
- Making Ideas Real. The Innovator's Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.
- Collision Course. Creating Space for Serendipity: How the physical environment can be used to promote innovation.
- Battling the Corporate Machine. Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed ; A Call to Arms ; Thanks ; Sources ; Index.